Trade day
For distributors, importers, pharmacies, specialist retailers and buyers from supermarkets and online stores.
- Pre-booked business meetings
- New products and upcoming collections
- International pavilions
Casablanca, 2027. Dates to be announced
Baby Expo Morocco 2027The maternity, baby and kids show
Brands, distributors and families together in Casablanca, from pregnancy to the early years.
One show, two audiences
Family days
For parents-to-be, new parents and their families, with a welcome designed for visiting with a baby.
- Try strollers and car seats
- Advice from health professionals
- Buy directly from brands
Eight universes, from pregnancy to the early years
Nursery and mobilityStrollers, car seats, baby carriers and everything for going out.
Baby and kids fashionClothing from 0 to 12 years, shoes, occasion wear and accessories.
Maternity and pregnancyMaternity wear, breastfeeding, wellbeing and birth preparation.Feeding and careBottles, mealtime, hygiene, baby cosmetics and pharmacy products.
Nursery room and textilesCots, furniture, bedding, decoration and storage for the child's room.
Toys and learningEarly-learning toys, educational games, books and creative play.
Safety and healthHome and car safety, baby monitors, first care.Family servicesNurseries and schools, clinics, insurance, photographers and parenting apps.
Why a baby show in Morocco
A missing meeting point
Morocco has no established annual show for the nursery and kids industry today. Baby Expo aims to become that event.
A large family market
The 2024 census counted 36.8 million inhabitants. Every birth triggers essential purchases, and families compare before they choose.
A regional platform
Casablanca connects manufacturers from Europe, Türkiye and Asia with distributors in Morocco and West Africa.
Designed for visiting with a baby
The family days are organised so that your visit stays easy, even with a stroller.
Strollers welcome
Wide aisles and step-free routes.
Nursing and changing room
A quiet lounge away from the aisles.
Play corner
A play area for little ones, supervised by their parents.
First-aid point
A first-aid team on site throughout opening hours.
2027 targets
Targets for the first edition
120+exhibitors
15,000+visitors
15+countries
30+workshops and talks
Targets set for the 2027 edition, not past results.
More than a show: a programme
Parent advice stage
Paediatricians, midwives and nutritionists answer families' questions on stage.
Hands-on workshops
Baby first aid, babywearing, breastfeeding, sleep, starting solids.
Business meetings
Pre-booked meetings between exhibitors, distributors, pharmacies and buyers.
Innovation awards
A jury of professionals rewards the new products most useful to parents.
Kids fashion show
Brand collections on the catwalk during the family days.
Young brands village
A space for Moroccan designers and young brands in the industry.
Frequently asked questions
- When and where will Baby Expo Morocco 2027 take place?
- The first edition will take place in Casablanca in 2027. The exact dates and venue will be announced soon on this site.
- Is the show open to families?
- Yes. The first day is reserved for registered trade visitors. The following days are open to parents-to-be, families and their children.
- How do I book a stand?
- Ask for the exhibitor pack by email. It includes the floor plan, participation options and prices. Locations are allocated in order of booking.
- What products will be at the show?
- Nursery and mobility, baby and kids fashion, maternity, feeding and care, nursery room and textiles, toys and learning, safety, and family services.
Your brand belongs at Baby Expo
Early exhibitors get first choice of location. Ask for the exhibitor pack now.
