About Baby Expo Morocco
Baby Expo Morocco is a trade and family show for maternity, babies and children. Its first edition will take place in Casablanca in 2027.

Our mission
To bring Morocco's children's industry together every year: the brands that make, the distributors that sell, the professionals who advise and the families who choose.
Our references
The format draws on the industry's leading international shows, such as Kind + Jugend in Cologne and CBME in Türkiye and China, and adds days open to families.
Why Morocco
- Casablanca is Morocco's economic capital and hosts many international trade shows.
- The 2024 census counted 36.8 million inhabitants, a large family market for nursery products, kids fashion and services.
- The country has direct flights to Europe, West Africa and the Middle East, making it a regional platform.
The organiser
Baby Expo Morocco is organised by Salon & Expo SARL, a Moroccan company based in Tangier that specialises in trade shows.